There is so much noise around AI and it is moving so quickly who can keep up with it all? That would be me. I have immersed myself in AI and have many ideas on how it can be applied into medical practice administration and marketing and I have lots of ideas. Here’s a few:
AI for Marketing Medical Practices
Whether we like it or not, google plays a huge role in finding anything, including your medical practice. Google reviews are a rich source of potential clients but if these are left to their own devices, they can also ruin your practice reputation.
Google also needs to be able to find your site so patients can book in for an appointment online, get them into your follow up funnel, schedule a pathology results phone call and more.
A.I. can be utilised to automatic the entire Google My Business process, from adding content, capturing leads and enquiries, and monitoring and responding to reviews.
Written Content
You need content on your website for Google to improve your authority in your space. It’s no longer enough to have good keyword research and think your site will rank. There are hundreds of thousands of practices competing for those same keywords. But who has the time?
AI does. But only if you know how to utilise it to get the keywords into readable content.
Google considers medical practices in the category of Your Money or Your Life. This is a significant responsbility to ensure your content is safe and informative for patients. If the output of AI is not edited correctly, you may be putting your patients at risk, but also your ranking on Google.
Most practices started their websites with the cookie cutter firms who produced fast websites, with maybe 5 or 10 blog posts and all the contact page and about pages. Many sites have not been added to Google My Business and therefore are not capturing your local patients and clients.
This is no longer even near enough.
What used to take 5 or 10 articles now takes 50 or 100 articles. The minimum recommended by SEO best practice is 500 to even begin to get good traction and authority.
Research
Get AI to find all the literature you need for a literature review and then get AI to do the summary of it all. This helps in determining best practice, new and emerging research, outcomes of clinical trials and much more.
Video Content
Want to produce videos for your patient’s most commonly asked questions? Can’t find a production crew, time to film them, scripting them, can’t navigate fiverr to even find anyone to help you?
I can help with that. Utilising AI it’s easier than you can imagine to produce high quality videos which will boost your rank in Google which in turn helps your prospective patients find you.
The added authority of video on your site gives more confidence in your practice and can also help solve some patient problems before they even get to your clinic, making the consultation more efficient with many questions answered prior to the consultation.
AI can make training materials for staff utilising the software and help orient new staff to the practice filing system, culture, human resources whatever you can think of, AI can produce whatever video you need for your business.
Chat Bots and Funnels
It’s easier than ever to train A.I. with your specific content to create a chat bot on your website and funnel your patients and clients through the many variations you can supply. It’s not just about making an appointment. It’s about the patient getting up to date information on what to expect from an appointment, what types of treatments you can help with. Chat bots can be created using your existing website content or creating a package that work together to better inform your patients and clients and thus providing greater authority of your site to Google.
Presentations
Turn your content into visual presentations automatically utilising AI and post these to your websites and social media to improve authority and reach more potential clients and patients.
Consultation Services
I can provide you with a breakdown of how AI can be utilised in your practice, evaluate your CRM systems and how they can be linked into AI.
Let’s have a chat about how I can help you tap into the power of AI for your practice.
